Where + Who of Simple Beauty?

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Embed from Getty Images

I’m back at it again with another addition to the Five W’s and How Series I’ve been writing on. If you’re new to the series, I’m sharing with you guys more about the reasons and ways I’m focusing on switching my beauty lifestyle to more simple beauty. This both means looking for and using simpler, less beauty products as well as trying to define beauty in my own ways for a better life. I’ve already covered the ‘what, when, and why,’ feel free and check out whichever ones you want! Today, I’ll be discussing more on ‘where and who’ pertaining to the concept of simple beauty. Hope you are inspired in any way! 

I’ve combined the ‘where’ and ‘who’ to the series as I find these to be very similar. They generally tend to fit in the same category. So with that, I’ve collected up a few places under the ‘where’ that you can browse online or in store if you’re interested. As for the ‘who,’ I’ll be showing and describing a few other brands and people I find my inspiration from for a simpler beauty lifestyle. I admit, I’m at the transitional phase and am still on the constant look out for brands and people who have a similar mindset of minimalism. I’ll definitely keep you guys updated on others that I find later, if that’s something you’d all like? I’ve rounded up a few brands, people, etc. that I think to be helpful in making a switch to simpler beauty. See if you like any for yourself too! 

Where to find simple beauty products

It’s actually not as hard as I make it out to be sometimes, depending on the item your looking for of course. But, since there are so many products on the market, there’s a better chance at finding some that contain less and better ingredients. It’s not always necessary to only shop online for clean brands since luckily some are available in most stores nowadays. I have a preference for online shopping when it comes to clothes, but as for beauty products I prefer sticking to what’s in store.

I shop at Target the most frequently for beauty things as they have been expanding their collection, especially when it comes to clean beauty. Keep in mind that some brands use ‘green wash’ marketing, so make sure to browse over the ingredients to double check if there are possible allergens or potentially harmful ingredients. This is where it can get quite tedious, but as long as you focus on the big picture, it’s worth it. For example, if I find a product contains parabens (possible hormonal disrupters) yet it’s near the end of the list, I consider if it’s something really to worry about. Unless near the top of the list of ingredients in a product, then I just prefer to steer away from it. It’s all about what works for you! It also should be fun! Since you have so many options to choose from, you can find one that works with your lifestyle, preference, personality, etc. 

Here are just a few brands I like to shop from:

Honest Beauty + Honest Company (some products are in stores at Target)

Raw Sugar


Beauty Pie 

Simple Skincare 

Face Halo 

e.l.f. cosmetics 

Side note: There are so many brands that have relatively good products! If you have a favorite brand, consider checking out what products have ingredients you prefer using. These are only a few of the main brands I like when thinking of simple beauty, as I don’t want to make this blog post extremely long for you all. But, I have others! So if you’re ever curious, just check out who I follow on Instagram (I’ll leave more info at the end of this post!). 

Who is in the simple beauty game? (these are some people I can think of who inspire me) 

Jessica Alba, Honest Beauty + Honest Company 

Gwyneth Paltrow, Goop + Juice Beauty 

Beauty Counter (The Never List)

Beauty Brains blog

(reminder: there are no set standards for what defines simple beauty, therefore not all the products of these brands listed are considered clean beauty to some people)

As for having a healthier, simple beauty mindset — 

Beauty Redefined 

Body Image Movement 

… and many, many more! I’m still on the look out for other people, as these are my favorite for simple beauty inspo. I just wanted to tell you some major game changers in my opinion. If you’re looking for even more, most of the people I follow on Instagram also inspire me, when it comes to both style and beauty. It may take a bit of filtering through to find brands I follow and some of them I actually have yet to use, but am definitely interested in. Find me @casualcolie on Instagram! I just thought that showing you guys just a few of the main influences for simple beauty would help! I actually haven’t tried a whole lot of brands specific to clean, organic, or natural as I think you can find great products in most any brand. I also don’t think you should have to spend lots on a good product, unless you want to. 

If you’d like an explanation of all of these inspirations of mine listed, let me know in the comments below. I’ll then do a blog post on why I like these inspirational websites and people! Tell me any inspiring people or brands you keep up to date on? Have you shopped at any of the brands listed above? Comment below! 




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